Most popular product categories among online shoppers in Denmark 2021

Published by
L. Yltävä,
Jul 26, 2023
During a 2021 survey, more than half of Danish consumers surveyed reported purchasing clothing and footwear items online that year, while about one-third stated buying home electronics. In addition, amid the coronavirus pandemic, nearly a quarter of Danes reported buying groceries over the internet.

Most popular product categories among online shoppers in Denmark in 2021

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Sources

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Release date

December 2021

Region

Denmark

Survey time period

2021

Number of respondents

1,129 respondents

Age group

18-79 years

Method of interview

Online survey

Supplementary notes

Percentage of e-commerce consumers who have made purchases from each respective product category over the past year.
The source does not specify the date of the survey, the date given is the one of release.

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